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Beware The Brazilian Blow Dry!

This article published earlier this year in the daily mail pretty well sums it up:

As Jennifer Aniston is forced to chop her hair short, experts warn of side effects of controversial treatment. The actress admitted this week: "I did this thing called a Brazilian and my hair did not react really well to it"

The controversial treatment uses a combination of formaldehyde and keratin to keep hair straight for up to three months.

By TAMARA ABRAHAMPUBLISHED: 02:23, 6 November 2013 | UPDATED: 00:41, 9 January 2014

Straight Up: The Blazilian Blow Dry Controversy

The Brazilian blow dry began in Brazil in 2005 and usually uses a solution containing formaldehyde to straighten hair.

The treatment involves washing the hair with a special shampoo that opens up the hair cuticles in preparation for the straightening solution which is applied, combed through, then left on the hair for 30 minutes.

Next, straighteners are applied to 'lock-in' the formula and set the blow dry. Combining heat and formaldehyde prevents hair from curling, creating a long-term straightening effect.

But when heated, formaldehyde emits a vapor, which can cause symptoms including difficulty breathing and nosebleeds. Formaldehyde has also been linked to a raised risk of cancer.

There is additional concern that if formaldehyde comes into direct contact with the scalp it can penetrate the hair follicle and permanently damage cells responsible for hair growth. The result would be that when hairs fall out, new ones will not grow in their place. (Daily Mail Article )

James Wood Organics do not Use the Brazilian blow dry treatment instead we use the Organic Ceratin Straightening System: